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_________________________________________________________ Looks Looks -- by whatever name -- are multi-dimensional and physical attractiveness is the prevailing dimension. And, while physical attractiveness is not all that matters in life, its impact -- often unrecognized or denied -- is near the top. _________________________________________________________ 
Realities of physical attractiveness comprise a phenomenon with values, order, and consequences far more than meets the eye. The related Physical Attractiveness Phenomenon--that is powerful, pervasive, and often unrecognized or denied--impacts every individual, throughout every community, across the United States and around the world. As illustrated in the above diagram, physical attractiveness — high, moderate, or low — dominates in impact among the many factors that determine a person’s appearance. In processes often subtle, physical attractiveness: (a) serves as an informational cue,
(b) from which people infer extensive information,
(c) that triggers assumptions, expectations, attitudes, and behaviors,
(d) that cause benefits or detriments for people based on their
respective level of higher or lower physical attractiveness. For information about looks, appearance, physical attractiveness, physical attractiveness phenomenon, and lookism, beyond this current website, please see two related websites maintained by Gordon Patzer: www.LooksRule.com www.GordonPatzer.com
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