Males and Females -their relationship with Cosmetic Surgery
Gifts of cosmetic surgery are growing on all dimensions. A 2004 article in the Chicago Tribune about eyelid surgery among Asian Americans cited a family living Los Angeles. The mother, father, and grandmother had emigrated from China and, with great love for the happiness of their American daughter/granddaughter, “offered to get her plastic surgery, specifically, blepharoplasty, for her fourteenth birthday. Commonly known as Asian eyelid surgery, the procedure entails stitching a permanent crease into the eyelid.” According to that Chicago Tribune article, “the fastest growing type of plastic surgery across the United States for Asians is eyelid surgery and, furthermore, “a rapidly growing number of young girls—both in Asia and the United States—are opting to have the crease surgically added, at a cost starting around $2,000.” For parents and children in India, a 2005 newspaper article reported “a major attitudinal change amongst the parents who are themselves keen to rectify flaws and scars that might exist in their children.” One parent, Ajay Kumar, when interviewed, stated, “My daughter had a pointed nose so we decided to get a corrective surgery done last month.”
Even in the case of larger chests, males have not stood still in their own pursuits. As well as exercise and, at times, drugs, breast implants to enlarge chest size have entered the radar screen for men, as well as for women. This development for males to enhance their Physical Attractiveness comes in the form of pectoral muscle implants that augment male chest size.418 Coinciding with this development is a report published in the late 1990s revealing that during the past 25 years, dissatisfaction with their chests has increased 111% for men (18% to 38%), contrasted with dissatisfaction for women with their breasts that increased 31% (26% to 34%) during the same time.

Efforts among males to increase their Physical Attractiveness have grown extensively. Adult males have gained a sizable portion of the cosmetic surgeries performed annually, while teenage males have demonstrated a serious motivation to enhance their Physical Attractiveness, often with dangerous means. A 2004 headline article published by The Wall Street Journal read “From Faux Clefts to Implants, [Cosmetic] Procedures for Men Surge; [Despite] The Risks of Nerve Damage.” That article reports data from the American Society of Plastic Surgeons revealing that the number of males receiving cosmetic chin augmentations in 2003 was 600 percent more than 1992 and, in 2003 alone, the number increased 70 percent (to 9,583) from the prior year. Less perilous but equally permanent and nearly equal in popularity for males and females, the incidence of tattoos to enhance appearance has also soared in the United States. The change in frequency has accompanied a change in sizes of tattoos, their designs, their locations on the body, and societal acceptance. In 2004, 10 percent of Americans (one in every 10) bore a tattoo compared to 1 percent of Americans (one in 100) in the 1970s. Reports in 2005 indicated that some major American corporations, notably Ford and Wells Fargo, now have policies “that allow body art as part of their appearance codes.” More changes can be expected as younger employees advance into higher level positions, since, as revealed by a Harris Interactive study, the largest segment of the population with tattoos are 25- to 29-year-olds, with 36 percent of these individuals sporting at least one tattoo.

Physical Attractiveness impacts non-visible attributes
Based merely on Physical Attractiveness, people continue to formulate complex notions about an observed person regardless of any available information to the contrary about the person. These notions translate into different verbal expressions and nonverbal behaviors in the form of either positive or negative responses. Nonverbal responses usually include body language communicated through smiles and frowns, unambiguous facial expressions, head movements, and body gestures. These nonverbal factors seem to equate closely with actual social approval and disapproval, acceptance and denial, of a person. Formative experimental research demonstrates that persons of higher Physical Attractiveness receive significantly greater frequency of positive looks and smiles than do those of lower Physical Attractiveness.354 These facial gestures foretell non-visible feelings because more physically attractive evaluators tend to be liked more than their counterparts of lower Physical Attractiveness by persons being evaluated. Accordingly, people are willing to expend greater effort when requested to perform work by a person of higher Physical Attractiveness compared to lower. Insight based on data from one research project led the researcher to state:
…a consistent pattern emerges of the [physically] unattractive person being associated with the negative or undesirable pole of the adjective scales and the highly [physically] attractive person being judged significantly more positively.

The justifications offered in favour of Cosmetic Surgery
The reasons offered by people in favour of cosmetic surgery are varied. When you change yourself and construct yourself to conform to what is physically attractive ( both personally and socially), you realise many benefits. Is it true then that when you change the way you look at things, the things change or vice versa ?

Knowledge generated by research findings reveals that Physical Attractiveness plays a dramatic, but largely unexamined and automatic or involuntary, role in an individual's interpersonal interactions, in how others perceive and respond to the individual, and even in the individual's personality development. Generally, the more physically attractive an individual is, the more positively people perceive the person, the more favorably people respond to the person, and the more successful the person's personal and professional lives are presumed to be. Through self-fulfilling prophecy, also known as the Pygmalion Effect, some attributions convert into reality in the lives of people whose appearances differ in terms of higher and lower Physical Attractiveness. However, self-perception among some beneficiaries of higher Physical Attractiveness is not always in accord with the view from the outside. Even with perceptions, attributions, and realities in their favor due to their Physical Attractiveness, some among these beneficiaries continue to endure privately a sense of doubt, inadequacy, or even revulsion over their appearance to extents that affect everyday living and even life itself.