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Understanding the issues & where the research could be going. |
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First, knowledge has advanced considerably about physical attractiveness, particularly physical attractiveness phenomenon. Scholarly journals and thousands of published research articles collectively reflect an impressive depth and breadth of investigations with robust research methodologies. The date of 1965 is reasonable to identify as the starting point for research about physical attractiveness phenomenon. The 1965 research article published by the Journal of Personality and Social Psychology detailed an experiment about attitude change produced by communicators whose appearance varies by different levels of physical attractiveness.
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The nature of Physical Attractiveness Phenomena is multidimensional The plural form of the term 'phenomenon' truly captures the essence as the realms of physical attractiveness are many, with impact in multifaceted dimensions throughout life. Gordon Patzer coined the term Physical Attractiveness Phenomena (PAP) in 1985 as it truly meets the dictionary definition of a phenomenon.
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The research should have a threefold objective: to advance understanding about appearance, to increase awareness of appearance phenomenon, and to improve assistance for people disadvantaged by appearance phenomenon, all particular to physical attractiveness. Even where the research is applied, say for a product or service, it is likely to gain and profit from if it focuses on above objectives. |
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As well as directly advancing knowledge about physical attractiveness phenomenon, it is equally necessary to deal with research methodologies and data collection method in the area of PAP. Gordon has thus published two books with critical underpinnings for interpreting, analyzing, and qualifying research pertinent to physical attractiveness phenomenon. While the first book is on secondary research data and methodologies, the second book focuses on primary research data and experiment research designs as a research methodology for PAP. |
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Fourth, the public has demonstrated increasing interest about physical attractiveness, and that interest today is immense. All the while, the conflict or contradictions about physical attractiveness among people are increasingly great. On one hand, people express disapproval and even disdain about others who pursue and/or in any way openly embrace higher levels of physical attractiveness. On the other hand, the adage that actions speak louder than words is manifest, endemic, and even epidemic across the United States and around the world concerning physical attractiveness. |
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