Prof Patzer of LooksInfo.com - Expert in matters on PA, PAP, Money, and Finance
Gordon Patzer is rather uniquely qualified in regard to each of the four (4) primary sub-sections within this "Money & Finance" section:

  • Business Intelligence: PA-related Organizations and Associations
  • Physical Attractiveness Price Index -- PAPI
  • Physical Attractiveness Investment Advisor – PAIA
  • Financial Aid, Scholarships for University & College Students
This uniqueness begins with a long-term commitment and reputation for knowledge about the wide range of life areas to which PA and PAP applies, combined with pertinent education and experience. Pertinent education includes two university graduate degrees (MBA, PhD) specifically in business among his four university degrees. Experience spans substantial financial investing experience, real-world industry work experience focused on business strategy, and long-term first-hand experience about universities/colleges witnessed by his 12 years as a university business school dean preceded by 10 years as a university business school department chair along with additional years as a continuing university business professor.

Part of his related perspective to these Money & Finance sub-sections is that people frequently speak about "the foreseeable future," but much about the future is not foreseeable. For most topics in life, it is not possible to know with certainty that something is going to happen before it does. Few areas in life are more uncertain than what might happen precisely in the financial markets of stocks, bonds, mutual funds, and the economy of the United States or any other country. The best to be achieved when making predictions, projections, and speculations about future events, particularly concerning matters about the economy and financial investments is to do so from a basis of information and experience.

In addition to presenting factual data and news about the current and past, this website section will provide advice that involves future contexts. Accordingly, Gordon Patzer will provide his experienced, informed perspective in regard to money and finances. The advice will recommend pertinent stock market choices that utilize his real-world financial expertise, investing experience, and formal academic training.

Gordon Patzer's expertise concerning finance and physical attractiveness reflects a recognized, respected, and long-term commitment to these topics; separately and together. As well as pertinent university degrees earned and work experience performed, hundreds of researchers and scholars have cited formally his published analyses and perspectives, while scores of reporters for popular mass media have published interview quotes. While the "About Dr. Patzer" menu item section of this website presents rather comprehensive information, a few summary notes might be particularly pertinent here to state or re-state:
  • The Federal Research Bank (US) research - The Today Show (a national American morning television news-talk program featured Dr. Patzer on-camera to provide expert analysis about findings from a research project performed by The Federal Reserve Bank specific to physical attractiveness phenomenon. (broadcast 2005)
  • Gordon Patzer has succeeded in executive positions inside and outside of academia. Prior to accepting his dean’s position at Roosevelt University in Chicago, California State University honored his service while a dean with their lifetime title of Professor Emeritus. His university employments include twelve years as a university dean, ten years as a university department chair, and progress up professorial ranks to tenured professor, as well as earning a Ph.D., MBA, MS, and BA
  • Current -- Dr. Patzer (from July 1, 2007 and ongoing at present) is currently a tenured professor of business administration in Chicago at Roosevelt University. In this position teaches business school classes (graduate, MBA, and undergraduate) conducts research, and performs service. After 22 years in university leadership positions, 2007-2009 emphasized publication of three and successful application for a U.S. Fulbright Scholar award to the capital city of India. This U.S. Fulbright Scholar award included professor at the business school of University of Delhi and serving as chief organizer/Chair for a two-day international conference (December 4-5, 2008) titled, "Physical Appearance Conference 2008 (PAC2008)". At the same time, he continues service as an Editorial Board member for Business & Society scholarly journal.
  • International travels over his career -- (## indicates multiple visits) -- Argentina, Australia, Brazil, Canada (##), China (##), Czechoslovakia, England (##), France (##), Germany (##), Guatemala, Hong Kong (6 mo. & ##), India (6 mo.), Ireland (3 mo. & ##), Italy (##), Japan (##), Jordan, Kazakhstan, Macau, Mexico, New Zealand, Nicaragua, Poland, Russia, San Salvador, Scotland, Switzerland (6 mo. & ##), Thailand, and Wales. Plus, all 50 US states.
  • Business employments for him have focused on marketing strategy for consumer behavior concerning size/revenue regarding customers/audiences:
    • Director of Product Innovation at Frank N. Magid Associates (IA) - World's leading strategy, research, consulting firm for local television news worldwide.
    • Senior Consultant (Marketing Research/Business Strategy) at Saatchi & Saatchi (NRG division) in Los Angeles - NRG: World's leading strategy, research, consulting firm in film entertainment industry.
    • Manager of Program Analysis (Marketing Research/Business Strategy) at CBS Television Network headquartered in Los Angeles with responsibilities also for NYC offices concerning national network prime time programming.
    • Appearance Research Institute - Founding Director.
    • Earlier, as an entrepreneur, he started, owned, and operated two small businesses: a talent booking agency and an employment agency.
  • Additional past work includes service as a founding member of the Board of Directors for Telemarketing Visions Institute, Inc., a nonprofit, tax-exempt corporation to train blind, visually impaired, and physically disabled persons, for employment.
  • Formal education particularly pertinent to business and finance includes an earned M.B.A. (University of Minnesota, 1976) and an earned Ph.D. in business administration with formal support emphasis in social psychology (Virginia Tech / Virginia Polytechnic Institute and State University, 1980), as well as an M.S. in psychology (1975) and B.A. in psychology with formal support emphasis in business (1973).
  • California State University has acknowledged his service and contributions as a university business school Dean and tenured professor of business administration with their lifetime title of Professor Emeritus. (This honor awarded at conclusion of his term as Dean of the College of Business and Public Administration at California State University in San Bernardino, to become Dean of the Walter E. Heller College of Business Administration at Roosevelt University in Chicago).
  • University experience and recognitions include employment in managerial-leadership positions for 22 years -- 12 years as a university business school Dean proceeded by 10 years as a university business school department Chair -- during which time his activities included published analysis and commentary about the economy along with economic forecasts.
  • Economic Forecasts - During years as a university business school dean, particularly in the Los Angeles southern California area, Dr. Patzer accepted invitations to deliver economic forecasts at southern California annual and semi-conferences and was accordingly invited to write articles and be interviewed/quoted in newspaper-magazines articles such as:
    • "Plunging economy presents opportunity" - Modest Bee
    • "Don't just weather the storm—capitalize on it!" - San Bernardino County Sun
    • "The Window Is Open: Mid-Year Economic Report" (author byline) - Inland Empire Magazine
    • "Leaders of Distinction" (nominees and affiliations) - The Business Press
    • "Gordon Patzer's appearance phenomenon research, presentations, and proposed institute…" - The Press-Enterprise (Riverside, CA)
    • "Plunging economy presents opportunity" (author byline) - Modesto Bee
    • "Don't just weather the storm—capitalize on it!" (author byline) - San Bernardino County Sun
    • "Where is the Inland Empire Economy Headed in 2001?" (economic forecast conference) - San Gabriel Business Press
    • "Where is the Inland Empire Economy Headed in 2001?" (economic forecast conference) - Inland Empire Business Journal
    • "Higher minimum wage approved" (quotes about California's increase above federal level) - San Bernardino County Sun
    • "Mideast, oil prices send stock market into dive" (quotes about stock prices, Mideast, and presidential election) - San Bernardino County Sun
    • "Donations help students track the stock market"(quote about business school's new financial stock market lab-simulation room) - San Bernardino County Sun
    • "Education Roundtable" (on-camera interview concerning business school's finance securities lab and entrepreneur center) - KCSB Television
    • "Economic Briefing and Business Exposition [Inland Empire] (workshop panelist) - The Business Press
    • "Publisher’s Advisory Board" (selected member, masthead listing, etc.) - San Gabriel Business Press
    • "Publisher’s Advisory Board" (selected member, masthead listing, etc.) - Inland Empire Business Journal
    • "Cal State offers business assistance" (quotes about business school's community outreach/service center to aid businesses) - San Bernardino County Sun
    • "Arrowhead securities lab dedicated…Fundamental change afoot, Pacific Stock Exchange chair says" (include interview quote of Dr. Patzer about business school, its new securities lab, and ongoing strategic support to businesses in the community) - San Bernardino County Sun
    • "Stock lab is coming to campus" (quotes about prestigious finance lab addition to business school) - The Press-Enterprise (Riverside, CA)
    • "New Millennium Special Issue: Inland Business Leaders Peer Into the Future to Spot 5-Year Trends" - The Business Press
    • "Tips for Success in Business" (author byline) - San Bernardino County Sun
    • "Personal Profile: Gordon Patzer: Expert on good looks brings a fresh face to Cal State San Bernardino business school"- The Business Press
    • "Thud! Market drops again" (interview quotes and perspectives at article opening and throughout) - San Bernardino County Sun
    • "The Dean Means Business: Patzer has vision for Cal State" - San Bernardino County Sun
  • Advisory Boards and Boards of Directors - During years as a university business school dean, particularly in the Los Angeles southern California area, Dr. Patzer was invited and accepted to serve on a variety of boards of directors and advisory boards such:
    • KVCR-TV (PBS/Public Broadcast System Television)
    • San Bernardino Area Chamber of Commerce
    • ABC Solar (electricity service provider business)
    • Diamond HITTS Productions, Inc. (multimedia co., OTC)
    • Volunteer Center of the Inland Empire (nonprofit organization)
    • Inland Empire Business Journal (monthly magazine)
    • Envision This USA (political strategy dot-com service)
    • Community-University Partnerships/"CUP" (service organization)
    • Center for Global Management (university-community organization to advance global business)
    • Business Access and Opportunity Program/BAOP (university-community fundraising org. to assist students financially)
    • Furniture Safari, Inc. (furniture dot-com business)
    • Business Partners (community-university fund raising organization)
    • Executive Advisory Council, Inland Empire Center for Entrepreneurship (university-community organization to advance study and practice of entrepreneurship)
    • University of California Riverside (Anderson Graduate School of Management) and California State University San Bernardino (College of Business and Public Administration) Joint Oversight Committee – Committee Chair.
    • Leadership San Bernardino Program (Chamber of Commerce, year-long, community leadership development program, competitive selection).
  • Work by Dr. Patzer concerning Appearance Phenomenon and Physical Attractiveness Phenomenon that has been noted and reviewed in a long list of scholarly journal articles published in and outside the United States. Those citations represent widely reviewed and formally referenced work by hundreds of researchers and scholars in disciplines ranging from Journal of General Psychology to Harvard Law Review to Journal of Marketing and Journal of Marketing Research. Additional specific examples of these scholarly journals range are listed in the "About Dr. Patzer" section of this website.
  • Work published by Dr. Patzer in scholarly journals and proceedings of conferences at which he presented papers particularly pertinent to business include:
    • Journal of Business Ethics (co-author for "A Cross-Cultural Investigation of the Ethical Values of Consumers")
    • European Journal of Marketing (co-author for "Consumer Ethics in Cross Cultural Settings: Entrepreneurial Implications")
    • Journal of Hospital Marketing (co-author for "Marketing the Mental Health Hospital)
    • Arthur Anderson & Co. Business Ethics Program ("sole author for "Affirmative Action vs. Client Wishes", Another Type of Discrimination", and "Falsification of Data")
    • Journal of Advertising Research (sole author for "Multiple Dimensions of Performance for 30 Second and 15 Second Television Commercials"
    • Journal of Marketing Education (co-author for "Establishing Cross Disciplinary Marketing Education")
    • Ward's Automotive International: The Journal of the Global Industry (sole author for "Domestic Demand is Ample, But Skoda Seeks Exports", "Czech Carmaker is Overhauling Its Dated Product Line")
    • Medical Group Management: Journal of the Medical Group Management Association (sole author for "Uncontrollable Variables in Marketing the Medical Practice")
    • Journal of Business Research (sole author for "Source Credibility as a Function of Communicator Physical Attractiveness")
    • Psychology: A Journal of Human Behavior (sole author for "An Application of the Sociometric Method in Business")
    • International Business Practices: Contemporary Readings (co-author for "Business Education: Bridging the Ethics Gap Between University Classroom and Corporate Boardroom"
    • Academy of Business Administration International Conference Proceedings (sole author for "Effects of Odd-Even Pricing and Price Level on Judgments of Bargain and Quality"
    • Midwest Society for Case Research: Conference Proceedings (co-author for "Ethics: An Integral Aspect of All Business Disciplines"
    • American Marketing Association: Winter Conference Proceedings (sole author for "Ethics of Marketing Strategy that Exploits and Promulgates The Physical Attractiveness Phenomena")
    • American Marketing Association: Winter Conference Proceedings (sole author for "Use of The Physical Attractiveness Phenomena in Political Campaigns: A Marketing Strategy and A Social Responsibility")
    • American Marketing Association: Summer Conference Proceedings (sole author for "Product Perception as a Function of Communicator Sex"
    • American Marketing Association: Summer Conference Proceedings (sole author for "An Experiment Investigating the Influence of Communicator Physical Attractiveness on Attitudes")
    • Western Marketing Association: Conference Proceedings (sole author for "The Effectiveness of Female Nudity in Advertising" - this research paper received special recognition for reviewers' number one ranking)
    • Southwestern Marketing Association: Conference Proceedings (sole author for "Advertising Research: Theoretical Models, Mechanical Aids, and General Principles")
    • Advances in Consumer Research: Association for Consumer Research, Conference Proceedings (sole author for "A Comparison of Advertisement Effects: Sexy Female Communicator versus Non Sexy Female Communicator"
    • American Psychological Society, Annual Convention (co-author for "Correlates of Patients' Satisfaction with Cosmetic Surgery Outcome")
    • Ad L.A. (sole author for "The Right Stuff: Marketing Research in the Movie Industry" - magazine of the Los Angeles advertising industry)
    • Marketing News (sole author for "Research Claims that Beauty is Wallet-Deep")
  • Dateline NBC -- the national American primetime television news program -- reported that, “Dr. Patzer has spent more than 30 years studying physical attractiveness.” (January 11, 2004, broadcast that featured his expert analyses and on-camera commentary for a lengthy program segment investigating a comprehensive range of related situations and dynamics.)
  • The O’Reilly Factor (hosted by Bill O’Reilly) -- nationally syndicated radio talk program originating in NYC -- featured him for a 30-minute segment focused on a related legal case. (January 9, 2007, broadcast)
  • Newspapers and magazines as diverse as Crain’s New York Business, The Washington Post, Investment News, Los Angeles Times, Working Woman, and other mass media have cited his name and expertise in connection to interviews and quotes.
  • CNN.com, MSN.com, CareerBuilder.com, and WebMD.com are Internet Websites (widely accessed around the world) that have featured articles with interviews and quotes citing his name and related expertise.
  • Four (4) of his books published have special pertinence to this "Money & Finance" website section:
    • American Management Association's publishing division (Amacom Books) published 2008 book.
    • Publisher of 2007 book (Edwin Mellen Press) marketed/distributed it in more than 60 countries (to major university and national government libraries by the publisher, Edwin Mellen Press.
    • Second book published by Quorum Books is a professional technical book to serve the business market: Experiment-Research Methodology in Marketing: Types and Applications (1996)
    • First book published by Quorum Books is a professional technical book to serve the business market: Using Secondary Data in Marketing Research: United States and Worldwide (1995)
  • During service as dean for university business schools, Dr. Patzer:
    • Spearheaded curriculum revisions, proposed and directed creating new majors and degrees (e.g., environmental management, e-commerce, Spanish BA, and Spanish MBA).
    • Created, launched, and advanced centers and institutes (e.g., transportation resources and analysis, financial securities laboratory, appearance phenomenon research, entrepreneurship, applied research and policy analysis, global management, and professional development).
    • Progressed developments for endowed faculty chairs (e.g., entrepreneurship and agriculture).
    • Assisted creation of national-international annual academic conference (IEMS in Florida).
    • Initiated off-campus business degree programs to best serve for-profit businesses and not-for-profit organizations (local and international, stand-alone and partnerships).
    • International - Facilitated the creating of student and faculty exchange programs in China, France, Germany, Denmark, and the Netherlands.
    • International - Traveled worldwide with student groups and, separately, taught and lived in Europe and Asia
    • International - Elevated the business school MBA program at a "second-tier, state teaching university" to be ranked within the top 10 USA business schools with highest percentage of foreign nationals in full-time MBA programs (Wall Street Journal, April 30, 2001, page R-13).