Social networking sites have illustrated the unique real-time power of the Internet to spread information rapidly across the world and now impacting social interactions and possibly the meaning of Physical Attractiveness in this new digital world as well. Social networks in the USA have already migrated from PCs to mobile phones, to suit the on-the-move lifestyles of young and even the older people are fast catching up.

This new mediated interaction has thrown up newer challenges for people. It is not only important to be physically attractive in the real world but equally important to be ‘digitally attractive’ to enjoy the physical world.  For example, traditional matchmaking is being fast taken over by the digital world (e.g. check www.okcupid.com).

Interacting with friends is happening on Facebook. Work colleagues and ex-colleagues and even future employers are being introduced over the social networking platform of Linkedin. Signalling your potential Physical Attractiveness over the twitter, the digital imprint is becoming the gateway to the physical world. There is a digital self that surrounds your physical existence and there is no denying that. In this scenario if you are not digitally attractive people may not even get to the level of physically knowing you or your attraction.

The power and potential of social networking sites for global and local messaging on Physical Attractiveness has introduced newer challenges for all.  Online as a way of life is epitomised in MySpace , Facebook, Linkedin, Orkut, Cyworld etc. and the virtual social life which originated in the US, has now expanded into the on-line "globosphere". On 16th March, 2010, in what serves as the indication of ascending influence of online social networking on Americans, Facebook Inc. for the first time, edged Google out in terms of the number of page views during the last week in the US. Internet metrics firm Hitwise revealed that the social networking, Facebook garnered 7.07 percent of the total web visits compared with 7.03 percent of Google's total page views for the week.

Social web life mirrors the real physical world.
Many admit that people suffer the same fear of being seen without friends or perhaps even loners, as in real life and thus bump up the numbers of friends and devote one’s whole being to seeking out and “befriending” old boyfriends/girlfriends, former colleagues and actual real-life pals when they join Fcebook.

Facebook replicates your real-life in strange ways. Just as an unknown person would not know anything about you-  No one can read your “profile” – i.e.,– until you are properly acquainted. After that there is no limit to the intimate details that Facebook reveals on a “newsfeed”, which brings you your daily fodder of gossip and things happening in your friends’ lives. Even trade unions came out openly in support of the right of an employee to have access to Facebook, when companies like Tesco in the UK blocked access to Facebook. One union, TUC, saw it as infringing the employees’ human rights.

While the under30s have an instinctive feel for every new technology and are at ease with opening their lives, their holiday snaps and drinking mishaps to the whole virtual world, the middle-aged Facebook user blunders in, blind to etiquette, prone to social folly- just as a 40 something may find himself out-of-place in a teen party. 
As the Times, UK’s columnist wrote in her column, “On our wedding anniversary my husband sent me a virtual bunch of flowers, to which I responded with a virtual kiss. Is this where marriage is leading: two people in the same house at separate screens, “poking” each other from different rooms?”  This may be extreme however the role of digital medium and social interaction cannot be ruled out in Physical Attractiveness of individuals.