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What is PA (Physical Attractiveness)
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Physical Attractiveness (PA) is how pleasing someone or something looks.
Despite its seemingly simple core definition, significant complexities and important consequences connect with Physical Attractiveness (PA). Many complicated interdependent factors, physical and non-physical, determine its perceived level for females and males, young and old. All people inherit their PA that ranges from high to low, and alter it to varying extents through a variety of ways and costs. Uncontrollable changes of our PA also occur, accidentally as well as naturally during our lifetimes.
Researchers literally around the world study PA. They represent professional fields that range from A to Z, anthropology to zoology, with most research conducted in subfields of psychology. These ongoing efforts and investigations collectively document that PA matters more than you ever imagined.
Whether viewing appearance of others, appearance of ourselves, or appearance of our living and working environments, Physical Attractiveness phenomenon applies. Higher Physical Attractiveness is valued more highly than lower physical attractiveness, regardless if a person is interacting with another person, product, or environment. "People work better, feel better, and are more amiable and happier if they experience beautiful shapes and colors in the objects with which they surround themselves...," according to Ellen Key (1849-1926), Swedish reformer and educationalist. A 2004 article published by BusinessWeek stated, "Now, Microsoft wants to be known for its aesthetics" to an extent that it raises questions concerning appearance, i.e., Physical Attractiveness, about their latest product, "Is it a case of design trumping function?" to which the company responds, "We're looking to attract people who appreciate design."
Researchers continuously advance the boundaries of knowledge about Physical Attractiveness phenomenon. While people are mostly the focus of their research, mounting knowledge and understanding of Physical Attractiveness phenomenon holds applications, strategies, and benefits for nonliving inanimate entities (e.g. products) and living nonhuman organisms (such as, pets, organisations and brands). |
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Admitted or not, Physical Attractiveness (PA) could be a detriment or benefit. |
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Regardless of entity or organism, PA can be an asset or liability, benefit or detriment. It can make the holder strong or weak, liked or disliked, and desired or undesired. |
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The impact of Physical Attractiveness phenomenon is pervasive and powerful, while often unrecognized, unknown, or not admitted and denied. It begins with the use of appearance/Physical Attractiveness as a cue for information.
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