Why do they work on their PA? What is its impact?

“Working women are judged in a different way than men…they have to keep their appearance up,” according to Elliot Jacobs, a plastic surgeon in New York City.

• Women’s successes in the job market have modified their view about enhancing Physical Attractiveness through cosmetic surgery, which, in earlier times, was a recourse prized by the insecure, but, which is, now an action preferred by those who are or aspire to be successful.
• Perceived social and economic benefits of good looks in men became the driving force for completely new types of cosmetic surgery. The author of a book published in 2001 reported that 34% of all male Wall Street brokers have undergone facial surgery, a prodigious number, especially given the overall youthfulness among this field to begin with.
• The weight loss industry matches mass media when it comes to transmitting messages. Likewise, television programming moves hand-in-hand with advertising, studiously stereotyping by looks, or, more precisely, by Physical Attractiveness. More than communicated before, the frequency of these varied messages with a common theme about enhancing Physical Attractiveness has increased exponentially.
• Demography itself might have predicted a sizable portion of this situation. Changes will be always continuous and one need look no farther than so-called baby boomers (people born between 1946 and 1964, often noted as being born shortly after World War II ended). The 1990s brought the baby boomers into midlife in the United States and in other countries with these particular demographics. This demographic group in the United States comprises about 77 million people, which will continue to affect demand for products, services, and industries associated with Physical Attractiveness.
• One ramification is that health and identity have become so greatly intertwined that it is sometimes difficult to ferret out Physical Attractiveness issues from the more traditional medical issues. For example, HMOs (Health Maintenance Organizations), another 1980s creation, routinely set limits on what is medical or medically justified, as opposed to what is optional in terms of apparent cosmetic treatments.